A Discussion of Discount Codes

The increasing use of discount codes by consumers is throwing up plenty of issues for UK retailers. In this article we take a look at the key issues and discuss how you can go about finding discount codes.

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Let's begin by looking at the terminology involved. You may have heard talk of discount codes, voucher codes and discount vouchers at various points in time. Don't be put off by these terms. They all mean the same thing.

DISCOUNT CODES

They're all referring to a unique code that is issued by a retailer in order to persuade consumers to shop at their store. Invariably they are to be used online.

For simplicity, we'll use the term discount codes to refer to all such types of discount.

So why are they such big news in the UK? One reason is that many consumers have realised that such discounts can enable them to make significant savings on a wide range of goods and services. If you can find a freely available discount code then why wouldn't you choose to use it?

This does cause an issue for retailers. Notably, there is a question here about whether UK online shops that don't have these offers available are losing out as a result. Are competitors taking advantage of their failure to act.

There's a growing feeling that a retailer must offer this additional incentive to encourage visitors to their website to go ahead and make a purchase.

What about from a consumer's point of view? Most of these discounts are issued free of charge and yet it's clear that some listings websites are charging for access to the codes.

You may, for example, need to pay an annual fee in order to access the latest information. This seems to fly in the face of the whole concept.

If you want to find the latest discount codes then you'll be better of seeking a reliable listings site that's free to access.

While discount codes and vouchers are continually being discussed within industry circles, there's no doubt that they can benefit shoppers.

A Discussion of Discount Codes

Find out about UK discount codes online, as discussed by Keith Barrett. This article may be used by any website publisher, though this resource box must always be included in full.

DISCOUNT CODES